Guest Post By: Cian, A Wealthy Affiliate Member
As I tried to think of a topic to write about, one of my most favourite songs of all-time, The Masterplan, written by Noel Gallagher of Manchester group Oasis, starts playing on one of the music channels. Whilst having nothing to do with online business or internet marketing, it somehow or other strikes a chord with how success can be achieved online.
Because basically you do need a (master) plan to see the results you desire. You can’t, as the ever anonymous “they” say…”wing it”.
And at the core of every Masterplan is the concept of high level leverage, that unquantifiable resource that can can quite literally blow your mind, and increase profits ten fold without you wasting extra hours upon hours in front of a computer screen.
In a nutshell, leverage is that which enables us to get to our goals in the fastest time possible.
More often than not it revolves around the concept of not trying to do everything yourself…and seeing the bigger picture.
All the traffic generation methods like SEO, article marketing, ppc, video marketing, social media etc, are without doubt valid ways of getting relevant visitors to your site, but if you’re doing it all by yourself then you are wasting a LOT of time in the grand scheme of things.
After all, time is our most precious resource and we have to utilize it to the maximum.
For instance…
If you’re an article marketer and are seeing profits…then maybe now is the time to outsource your article writing exploits so you can grow your traffic levels at a faster rate.
Or if you’re a PPC (the most sustainable form of obtaining traffic) marketer, but hate the time it takes to create your landing pages…why don’t not make use of one the plethora of website designers out there so that instead of building one landing page a week you have half a dozen being generated daily for pennies while you chase the top dollar.
And as for SEO, hiring a professional (once due diligence is carried out), is probably one of the best investments I’ve ever made, as it releases you from the sheer mind numbing-ness that it brings.
With a shift of mindset you can start obtaining mass relevant traffic as effortlessly as possible!!
Remember folks, for growth to be attained, we more often that not must go outside our comfort zone.
So what else can we leverage? Here is just a brief sample.
(a) High Paying Affiliate Programs
How about making use of profitable affiliate programs? Instead of breaking our backs to achieve a $20 commission on a clickbank product, what about going about products that reward you as much as possible for your efforts. For instance, one great high paying program is the JamesAllen.com affiliate program in the jewelry niche, with usual earnings being $210 per sale. In most cases it takes as much effort to secure the sale of a $20 item then it does a $200 one, as price expectations differ in every market you encounter.
(b) People.
Why do everything by yourself when hundreds, if not thousands of people will do it for you as your affiliate? This is the enviable position a product owner can find herself/himself in when being at the top of the food chain. While work does go into support, product management/improvement, development/programming, affiliate management, up-sell/down-sell/continuity implementation, the opportunities are incredible, and if you have an affiliate army behind you, taking care of traffic generation, you can focus on converting that traffic into sales and building your business even further.
Alongside affiliates, you can also broker JV deals with the “big dogs” in your market and network with other knowledgeable folks (the experts). All this fits in with the aim of slashing learning curves, making more profits and creating GROWTH.
And finally, you can leverage highly qualified individuals that have the skills which you need to succeed. Whether it be product creation, website design, opt-in reports, graphic design, video creation etc, someone else can take care of it, thus removing all barriers that may have stood in your way to success
(c) Profitable Websites.
Any profitable website has a great potential for a lump sum payment. Generally speaking a website can be sold for 10-12 times its monthly revenue, so if you buy an established website, increase its inherent value (ie. employ a few marketing techniques) then you can take advantage of this rule as it were, for a handsome pay day if you so desire.
(d) Autoresponders
Building an email list is a prerequisite these days as it allows you to convert generally at a much higher rate MULTIPLE times. Through building a relationship with subscribers by offering value, support and peerless recommendations you will see your affiliate and/or your own product earnings sky rocket.
So in conclusion, don’t focus on doing everything yourself. Create your plan, offset as much as possible when you can (without reducing quality of output) and you will see results coming in much much quicker. You may have to initially do it all by yourself before you can invest, but remember money is not the only thing you need to get what you want.
Bartering (offering one service in exchange for another) is a way to get what you need to grow without paying. For instance, if you need a website designed, offer instead of cash, to write articles for the designer, or anything that will benefit him/her which is in your realm of capabilities.
So with that being said, start thinking big and
PLAN. FOCUS. LEVERAGE. GROW
Live Forever,
Cian Read more and pick up freebies and info to help with your online business here.
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